Your account

Customize studio

A full-screen studio for everything people see, with a live preview beside it.

Customize is a full-screen studio. It has a list of every screen in the buyer's journey and a live preview. Select anything on the preview to go to the control that changes how it looks or what it says.

Open it from the account bar and you're editing the account's own defaults. Every event starts from those until you change them on the event.

API changes are draft until published.

Use the API to change wording. Buyers see your changes after you publish the draft.

A button or a link in the preview doesn’t go anywhere. Select it to go to the box that changes its words.

The question mark at the top right of the preview says when the screen you're looking at is shown, and who sees it. Point at it or select it.

Which journey you're looking at

Three menus above the preview say whose journey the studio is showing: Who, How they book and Language. The list of screens down the side follows them, so it holds the screens that journey has.

Who is everyone, or one of your audiences by name.

How they book lists the ways this event sells: buying with a card, claiming a free ticket, accepting an invitation, claiming from a portal and asking for a ticket. Accepting an invitation and asking for a ticket don't start on the event page, but it's still in the list, under Booking, for anyone who has its link.

Language lists the languages this event is in.

On the order page, the tickets and the confirmation emails, a fourth menu, Which ticket type was bought, picks the ticket type in the sample order. It starts on the first ticket type in your list, and it's there when the way they book has more than one ticket type to choose from.

What you pick stays as you move between screens, and so does the tab you're on: Words, Look or Frame. The menus change what you're looking at, not what you're editing. There are two exceptions: Which ticket type on the wallet pass screens, below, and an audience's own wording, in Customize this event's pages.

Starting from a theme

Theme at the top of the Look tab names the theme this look started from. Paper is Tito's own look. Change shows all twelve themes, each one drawn as this event's own page. Select one to see it full size, and use the arrows to see the others. While you try one, select any page in the list on the left to see it in that theme too. Nothing is saved until you start from one.

Starting from a theme sets the colors, fonts, buttons, headings, decoration, cards and layout. On an event, it also sets the banner artwork, unless the banner is a picture you uploaded. Then the picture stays, and so does a header that shows it. A theme doesn't change your logo or where it sits, your wording, a banner picture or your own CSS. If you've changed any of the settings a theme sets, the confirm step names the ones it replaces.

The theme goes into the draft, so buyers see it once you publish. Undo puts back the settings you had before. Every setting stays yours to change. Once you change one, the Theme section offers to reset the look to the theme you started from, layout included.

In the account's own studio, a theme sets what every event starts from, except the banner artwork, which each event sets for itself. Accounts whose own theme files draw their pages don't have Theme.

Starting from your own website

Generate theme from your website, above the themes under Change, makes a draft theme from your website. Paste its address and select Generate theme. Tito reads your home page and shows this event's page with your logo, your colors, the closest of our fonts to yours, and a header and footer with your site's links.

Tito also picks a layout that suits your home page: artwork across the whole window when your site opens on a big picture, a centered page when its heading sits in the middle, tickets as cards, and more space between things. Tito picks only what your home page shows plainly. Anything it can't tell stays as Paper has it, and a site whose shape it can't tell keeps your layout as it is.

What we found lists each of those, and you can turn the layout, the header or the footer off to leave it out. With the layout off, your event keeps the layout it has.

If your event has no artwork and the layout puts a picture across the window, the preview borrows Classic's drawing of people. Apply these styles then asks whether to keep it or add your own picture.

Select Apply these styles to use the draft. Like a theme, it goes into the draft, so you can change any of it on the Look and Frame tabs before you publish, and Undo puts back what you had.

Tito reads public websites only. If your site turns visitors like Tito away, pick a theme instead and add your logo and links on the Frame tab.

Laying out the page

Layout, under the theme, names how the event page is laid out. Each theme comes with a layout of its own, so on Pop it reads Poster until you change a part of it, and Your layout after.

Change lists the parts of the page beside the preview, each with what it's set to now. Pick a part to see a drawing of each answer. Select one to see your page laid out that way, and use the arrows to see the others. Using one puts it into the draft straight away, and Undo puts back what you had.

You can also click the header, the date and place, the ticket list or the order total in the preview, or the ticket on the ticket page. A menu opens beside it with Edit first and that part's layouts under it. Picking one uses it straight away, and Undo puts back what you had.

Right-clicking opens the same menu. Where there's nothing to edit, such as the code on a ticket, the menu has only the layouts. Anything else in the preview opens its words when you click it.

Each theme's layout has a name of its own, which the Layout row shows:

• Simple, which comes with Paper.
• Sections, which comes with Classic.
• Plain, which comes with Ledger.
• Newspaper, which comes with Gazette.
• Gala, which comes with Midnight.
• Dashboard, which comes with Signal.
• Landscape, which comes with Fieldwork.
• Poster, which comes with Pop.
• Billboard, which comes with Riso.
• Invitation, which comes with Afterglow.
• Marquee, which comes with Arcade.
• Sticker, which comes with Sprinkles.

Surprise me, the button under the themes, picks an answer for every part at random, with the colors of one of the themes, and shows your page that way. It never picks the page you have now. Shuffle again picks another.

Nothing changes until you use one. It doesn't change your fonts, logo, pictures, wording or your own CSS, and Undo puts back the layout and colors you had.

There are seven parts to lay out: the header, the cards, the date and place, the ticket list, the order total, the spacing and the ticket page. The header is one of these:

• Artwork with the name on it, which is your banner as you've set it up.
• Name only, with no artwork on any page.
• Artwork beside the name, with the date and description beside it too.
• Newspaper masthead, with the date and place on ruled lines and no artwork.
• Centered, on a narrower page, with the name in the middle of the artwork.
• Artwork across the whole window, from the top of every page, with the name in the middle of it.

The booking form, the order page and the ticket show a smaller version of the same header.

The cards are one of these:

• One card, with the whole event page on it.
• Name above the card, with the event's name, date and description on the page background and the tickets on a card under them.
• A card for each section, which is the same with the tickets, the map and each piece of your own content on cards of their own.

If you've arranged the date or the description below the tickets, they go on the card with them, or on a card of their own with a card for each section. If the event has a logo, it's beside the name, date and description. The tickets' card is headed Tickets, which you can change on the Words tab. The other pages and the ticket widget keep one card.

The date and place go in one of these ways:

• A line under the name.
• On the artwork, under the name in the middle of the artwork. Without artwork, or with the artwork beside the name, they stay a line under the name.
• Calendar blocks, two matching tiles: the month over the day, and the venue. They take the theme's button finish. With the artwork across the whole window, they sit over the foot of the artwork.
• Pills, two rounded tags with a small calendar and a pin.
• Two lines with icons, the date over the venue, each after a small calendar or pin, in your link color.

On the order page, the ticket and the invitation, the blocks, the pills and the two lines go under the event's name in place of the date line. The newspaper masthead prints the date and place itself, so while it's the header the date and place don't change.

The tickets are shown in one of five ways:

• List, one under another.
• Cards, which share the row, so two sit side by side and one fills it. Each card's price and quantity are at the bottom, so they line up across a row of cards. They take the theme's button finish, so a hard-shadow button gives every card the same shadow. An add-on for one ticket shows inside that ticket's card, under its quantity.
• Table, with a heading row over tight rows, every other row shaded, and headings like Add-ons set larger.
• Spreadsheet, with numbered rows, a line around every cell and an amount for each ticket as people choose. On a phone, the price goes under the name and the order total shows the amount.
• Menu, with each ticket's name in capitals and a dotted line across to its price.

Add-ons stay a list. How the tickets are shown is for the event page, and the ticket widget on your own website keeps the list. The order total is a Panel beside the tickets, a Receipt beside them that lists each ticket as it's chosen, or a Bar under the tickets. The receipt also shows the order on the booking form. On a phone, the total is always under the tickets.

The spacing is Compact, Standard or Airy. It sets how much space there is around the event page and between the tickets. On a phone, the spacing is always the same.

The ticket page shows each attendee's ticket in one of four designs. Trying one opens the ticket page in the preview.

• Stub, with a perforated edge and the code beside it.
• Admission ticket, with “Admit one” over the event's name and a dashed tear line before the code.
• Lanyard pass, a card to wear on a lanyard, with the ticket's name on a band in your button color. It takes the theme's button finish.
• Ruled slip, with the event, ticket, date, venue and reference on ruled lines beside the code.

Each design shows the attendee's name once it's added. The order page and the printed ticket keep their own design.

In the account's own studio, a layout sets what every event starts from. Accounts whose own theme files draw their pages don't have Layout.

Controls for the screen you're on

The Look tab has a section for each part of the page: the banner, the logo, colors, fonts, buttons, cards and decoration. Favicon, under the logo, is a row that opens and shows what's set. Show “Powered by Tito” is at the end of Cards.

In Heading font and Body font, each font's name is shown in that font. Type part of a name to find it.

Show under Banner chooses what the banner is:

• Artwork is a design drawn in your colors, with the event's name on it.
• Picture is the picture you upload. Picture style can show it in two of your colors.
• None is no banner.

Four more controls set the page's style:

• Headings, under Fonts, sets the event's name and the section headings on each page light, bold, in capitals or heavy. Heavy sets them larger and as bold as the font goes. On light, the section headings are plain.
• Button finish, under Buttons, puts a soft lift, a hard shadow or a glow under the main button on each page. A shadow takes a color from your palette until you pick a Shadow color.
• Page pattern draws a pattern behind the card in your page colors.
• Heading marker puts a shape before each section heading, or a bar underneath it. It's in the heading color until you pick a Marker color.

The last two are in Decoration, after Cards. If your look already put squares before your headings, the marker starts on Square.

Your own CSS still has the final say over all four.

Field outlines, at the end of Colors, sets how strongly the boxes people fill in are outlined on each page. Soft is a light line. Clear is easier to see, which helps on a white page where the card has no edge of its own.

Booking steps, at the end of Buttons, sets how the steps look when people book in more than one step, such as a date, then a time, then tickets. It's there while the preview shows those steps, on the event page or its workshop step. With the heading names the next step beside the step's heading, and from the second step on it shows a way back to the step before. Pills shows every step as a filled, rounded button above the heading. New accounts start with the heading. Accounts that had events before the control was added start on pills. Starting from a theme sets the heading too, unless your own CSS styles the pills. Then the pills stay.

Your header and footer are on the Frame tab. See Add your website’s header and footer.

The tab lists only the controls that change the screen in the preview. To change something else, preview a screen it appears on. The document colors and font, for example, are on the receipt and invoice screens. A control does the same thing on every screen that shows it.

On an email screen, the list is the controls that change that email: the page and card backgrounds, the accent color, the logo and the corner radius. Emails with a button also take the button colors and shape. Messages and invitations take the banner, and so do the order confirmation and the ticket email once you show it in Arrange. Emails use the event's banner until you add an Email banner, which can be any shape from 3:1 to square.

Every other email can show the banner too. Each one has its own eye at the top of Arrange, and it's off until you turn it on.

Every email also has Email headings and buttons in capitals under Fonts. It sets the email's headings, the headings you write in a message, the name and ticket type on a ticket, and the buttons in capitals.

For more than the Look tab sets, Your own CSS has an Emails tab with a stylesheet for every email the event sends. See write your own CSS.

Designing a wallet pass

Pick Apple Wallet or Google Wallet from the list of screens and the Look tab holds the pass controls. The card beside them is a mockup. Download a sample pass gives you a real one to open on a phone, which is the only way to see how it actually looks. On the Google Wallet screen it opens Google Wallet in a new tab, where you can save the sample to your Google account.

• Wallet passes switches passes off for this event. It covers both wallets.
• Pass background, Pass text and Pass labels are the three colors. They start from your account's colors, so a pass looks designed before you touch it.
• Apple Wallet layout and Google Wallet layout set which of the starter shapes the card uses. Each one puts the artwork and the rows in a different place.
• Event name on Apple Wallet takes the event's name off Apple passes. Apple shows the name on top of the artwork, so turn it off when your artwork or logo already shows it.
• The artwork controls take a PNG or JPEG the same way the banner does, and each names the size it wants.
• Google Wallet shows Pass icon as the pass's logo, cut to a circle. Without one, it shows Pass logo.

Pass rows lists the rows on the front of the pass and the rows on the back, each with what it says on the sample. The menu beside a row moves it to the other side, renames it or removes it, and the arrows move it up or down on its side. Add to the front and Add to the back add a row where you want it.

A row with nothing to show for the event is listed under Not on this pass, so a pass never shows a heading with a blank after it.

To rename a row, open its menu and choose Rename. Leave it empty and the row uses the standard name, which is what the gray text shows. To change a name on every row that uses it, use the Words tab instead: renaming Name there means every pass for the event says your word above the person's name.

Remove every row and the pass goes back to the rows it started with.

Changing a pass changes passes people already hold. They update within about fifteen minutes.

One ticket type's own pass

Which ticket type on the wallet pass screens says whose pass you are looking at. It starts on This event, which is the design every ticket type uses.

Pick a ticket type and you are editing that type's own pass. Anything you change from then on applies to that type alone, and the rest keep following the event.

Use it when one type needs to read differently at the door, such as a crew pass in another color. Leave it on This event the rest of the time.

The preview says which of the two a value came from. Point at something on the card and its label names the ticket type when that type has a setting of its own.

The undo arrow beside a control goes back one step. On a ticket type it drops that type's own setting and the type follows the event again, rather than jumping all the way back to the Tito default.

The size of the preview

The preview lays your page out at a laptop's width, so what you see is the layout a laptop gets. The size menu under it offers Fit, which is where the studio starts, and 100%, 75% and 50%. Fit shows the whole width of your page as large as the window allows, with some of the page's background around it. The size you pick stays as you move between screens.

A phone preview fits at any window, so the menu is on the desktop preview only.

Uploading images

Banner and logo controls on the Look tab take a PNG or JPEG up to 10 MB. Each one shows the ideal size. Drag one in, pick a file, or paste a link under Use an image URL instead. Where file uploads aren't set up, only the link box appears.

Crop reframes the picture. On an event still using your account's picture, cropping makes the result that event's own and doesn't change your account's picture.

On the Email banner, Crop starts from the event's banner until emails have one of their own.

Remove takes the picture off the page. On an event that leaves the page with no picture even when your account has one set. On the Email banner, Remove puts the event's banner back in your emails.

Follow the account appears on an event that is using its own picture while your account has one too. It drops the event's picture so the event goes back to using the account's. It also brings the picture back after Remove.

The favicon

The favicon is the small icon a browser shows on the tab, in a bookmark and in its history. Open Favicon under the logo on the Look tab. It has two controls, one for the favicon and Favicon for dark mode. Each takes an ICO, PNG or SVG up to 1 MB. A square image works, and a simple shape reads best at the 16 pixels most tabs give it.

Upload one and every browser shows it. Upload both and a browser in dark mode shows the dark one instead. Safari doesn't choose by mode, so it shows the favicon rather than the dark one.

A PNG can be cropped like any other picture. An ICO or SVG is kept as you uploaded it, so there's no Crop for those.

An SVG can carry its own dark mode, in a prefers-color-scheme block in its <style>, and that works here as a single favicon. Scripts, links to other files and editor metadata are removed from an SVG when it's uploaded.

The favicon shows on the event page, on checkout and on the order and ticket pages, on your account's own address and on the standard Tito address alike. Where an event has no favicon, a theme's assets/favicon file shows on your account's own address and Tito's icon shows everywhere else.

Your banners

Every banner uploaded on the account or on any of its events is kept under Your banners, on the banner control. Select one to use it on the event you're customizing, or on the account.

In the account's Customize you can also:

• Add a banner to the list without using it yet, with Add a banner.
• Take one out with Remove from your banners. An event already using it keeps it.

Neither waits for Publish.

What the ticket list says

Two lines on a ticket row are written from a live price or a live number, so they have a switch instead of a box. On the Event page screen, both appear under Price labels in More on this screen, at the foot of the Words tab.

• Price rise notices covers the line under a ticket that has more than one price, telling people what the price becomes next and when.
• How many are left covers both places a small number appears: the line under a tiered ticket, and the count beside a ticket's name. It shows only on a ticket type that sets how few have to be left first, with Show how many are left on its Advanced tab.

Both switches reach your widget and your portal pages as well, so people see the same ticket row wherever it appears.

People are always told when a ticket is fully booked, and when it goes on sale or stops selling.

Select the line on the preview to go to the switch that controls it.

A line under the promotion code box

Under the promotion code box is a line of your own under the code field, such as where to find a code. It's empty until you write one, and buyers see it once they open the field. The Event page and Booking form screens list it when the event has a code that could be used. One line covers the event page, the booking form and the widget.

Dates and times

When people choose a date or a time before their tickets, the event page asks one step at a time. The Event page screen shows the first step, and the steps after it, such as Time and Tickets, are listed under it. The Words tab lists the wording on the step you're looking at.

The payment step

The Payment screen shows the page your buyers pay on, straight after the booking form. When they pay on your pages, it's your payment page, with a sample of the card form Stripe adds there. The words in that form are Stripe's. When they pay on Stripe's page, the screen says so, because Stripe writes every word on that page.

When buyers choose between ways to pay, such as a card or a bank transfer, the payment step is the Payment options screen instead.

Somebody with an unpaid order pays from a different page, which is also the page a payment link you send opens. To see it, open the payment step and choose Has an unpaid order under Viewing as.

Two lines on the payment page

The page for an unpaid order has two wording boxes for the line above the amount. One is what a booker reads when Tito has their name. The other is what the page says when the order has no name, which is how an order from a portal arrives. Rewording one leaves the other as it was.

The preview always shows a booker with a name, so the second box isn't in the list. Search for "no name" in the Words tab to find it.

12-hour times

Time format sets whether buyers see times on the 24-hour or the 12-hour clock. Every account starts on 24-hour. On the Words tab it's under Dates and times, in More on this screen. Set it on the account for every event, or on one event.

On 12-hour (1:00 pm) a time reads 8:30 am and a range reads 8:30 am–10:00 am. Buyers reading in another language get that language's am and pm.

It changes every time a buyer sees:

• the event's date and time at the top of its pages, on your account's home page and on series pages
• the times people choose from on the event page, the booking form and the page where someone changes their chosen time
• the chosen times on the order page, the ticket, quotes and the waitlist
• every email buyers get from the event, messages included
• wallet passes

Tito's admin shows 24-hour times.

How dates read

Date format sets how buyers see every date on your pages and in the emails they get, from the event's date and its times to when an invoice is due. It's under Dates and times, in More on this screen on the Words tab. Set it on the account for every event, or on one event.

Each choice in the list is your event's own date written that way. For 7 January 2027 they read:

• Thu 7 Jan 2027, which every account starts on
• Thursday, 7 Jan 2027
• Thursday, 7 January 2027
• 7 Jan 2027

Buyers reading in another language get the same choice in that language's words and order. Thursday, 7 January 2027 reads Donnerstag, 7. Januar 2027 in German and jeudi 7 janvier 2027 in French. Where a date leaves out the year, as the list of times and the day a price rises on the event page do, it leaves it out in every choice.

Custom shows a Custom format box where you write the date yourself. These letters stand for the parts of the date, in capitals or not:

• d is 7, dd is 07, ddd is Thu and dddd is Thursday
• m is 1, mm is 01, mmm is Jan and mmmm is January
• yy is 27 and yyyy is 2027

A format needs the day of the month, the month or the year, so the weekday on its own isn't enough. Anything else is printed as you typed it. Put words that contain those letters in quotes, so dddd "the" d mmmm reads Thursday the 7 January. A custom format always prints the year if it has one, even where the other choices leave it out.

A custom format keeps its order and punctuation in every language, and only the names in it are translated. A German buyer reads dddd, mmmm d as Donnerstag, Januar 7, which isn't how a German date is written. The box says so while it's in use.

A few places keep Tito's own format whatever you choose. Wallet passes show the date as Thu 7 Jan 2027, and the invoice, credit note and receipt show it as 7 Jan 2027. The printed ticket and Tito's admin keep Tito's format too.

If you chose Date only, Weekday and date or Weekday, date and time before these choices existed, your event's date at the top of its pages stays as it is, and the list still shows that choice until you pick another.

Arranging the order page and the ticket

The order page has Arrange too. The tickets, the QR code, the answers people gave and the ways to change the order move among themselves. The top of the page and the money stay where they are.

The calendar and directions buttons each have an eye. Switching one off takes it off the order page only, and the ticket and the event page keep it.

With Directions off under Across every screen, the order page has no directions and no eye for them.

The order belongs to this event. A part with nothing in it, like the QR code on an event that doesn't give an order one, has no handle.

The ticket has Arrange too. The schedule and the attendee's details, under the ticket, can swap places. The ticket itself stays at the top. The calendar and directions buttons have eyes of their own on the ticket, separate from the order page's. A ticket on an event with no sessions has no schedule to move.

What's in an email

You take a part out of an email, or put it back, with its eye in Arrange, under the preview next to Add content. Every part has one: your logo, the event name, the greeting, their tickets and QR code, when and where, their answers, what was paid, the button, the links and the sign-off.

Most parts are in more than one email. When you take one of those out, the eye lists the other emails it's in and asks where to take it out: Only this email, or all of them. Putting it back asks the same way. A part that is out says which: Out of this email or Out of every email.

Buttons and links come out of one email at a time and never ask. Taking the button out of the order confirmation leaves it in every other email.

• Take Their QR code out and the reference stays on the ticket, set out to be read at a desk. A ticket with no QR code still gets somebody in.
• Their QR code has its own eye on each email. You can keep the code in the ticket email and leave it out of the order confirmation, or the other way round.
• Ticket list is on the order confirmation only. Take it out and an order with more than one ticket has no list of its tickets in the email. View your order still opens each one. An order with one ticket keeps its ticket.
• Attach the ticket as a PDF, under In this email on the Words tab, is off until you switch it on. On, the ticket email has that attendee's ticket attached, and the order confirmation has one PDF with a page for each ticket on the order. The PDF is the printed ticket, so Change the printed ticket under the switch opens its screen. A canceled ticket is never included.

On the order confirmation and the ticket email, Arrange also moves every part of the email. Your account’s name stays at the foot of the confirmation. The date, venue and address move together as one line, and each has its own eye. Each email keeps its own order. The extra information is different on each email, so each has its own eye for it.

Arrange stays on while you switch the preview between One ticket and Several tickets, so you can check where each part goes in both.

Each version shows only the parts it has. An order of several tickets lists them in the ticket list, so Their tickets has no handle there and the arrows move past it. A part with nothing in it, like your logo before you add one, has no handle either.

On the ticket email, a ticket that still has questions to answer has a button to complete the details above its QR code, in place of the button to view the ticket. Arrange still shows the view button where it goes on every other ticket, so you can move it or take it out from there.

On the order confirmation, Ticket list is a part of its own, so you can move the list of tickets away from the QR code. Take out Their tickets and the list goes with it.

On an order of several tickets, the list is how you put the tickets back: show it with its eye, and Their tickets comes back too.

Until you arrange it, the order confirmation shows the tickets first, then their schedule and the date and venue with Add to calendar. The QR code comes after them, and the event name stays at the top. If you've already arranged the confirmation, it keeps your order.

Add to calendar and Directions, the two links under that line, have their own eyes too. Take the date, venue and address out and the links stay, so the email can still offer the calendar without saying when.

The banner is off on both emails until you show it with its eye at the top of Arrange. It goes across the top of the email, above your logo, so the QR code is further down on a phone. If you take the event name out, people using a screen reader hear the event's name for the banner.

The reminder email has Arrange too. Its parts are your logo, the event name, when and where, the greeting, What’s missing, Where to add the details and the button. Taking out your logo, the event name, when and where, the greeting or the button takes it out of every email that has it. The reminder keeps its own order.

The reassignment email has Arrange too. Its parts are your logo, the event name, the greeting, What happened and the sign-off. Taking out your logo, the event name, the greeting or the sign-off takes it out of every email that has it. The reassignment email keeps its own order.

The RSVP confirmation email has Arrange too. Its parts are your logo, the event name, when and where, Confirmation, Their tickets and the button.

The line that introduces the tickets moves and comes out with the list under it. Their QR code has its own eye inside Their tickets. Taking out any part takes it out of every email that has it. The RSVP confirmation email keeps its own order.

The refund email has Arrange too. Its parts are your logo, the event name, the greeting, What was refunded, Their money and tickets, the button, the links to their order, which hold the refund receipt, and the sign-off. Taking out your logo, the event name, the greeting, the button, the links or the sign-off takes it out of every email that has it. The refund email keeps its own order.

The cancellation email has Arrange too. Its parts are your logo, the event name, the greeting, What was canceled, which holds the line saying what was refunded when money went back, and the sign-off. Taking out your logo, the event name, the greeting or the sign-off takes it out of every email that has it. The cancellation email keeps its own order, and the preview you see after Refund or cancel… on an order follows it. The email someone gets when they take one ticket off an order isn't on this screen, and arranging the cancellation email doesn't change it.

The invoice reminder and overdue invoice emails have Where to pay in Arrange, the line above the pay button. Taking it out leaves the button, and the plain-text version of the email keeps the link. The overdue invoice email also has Automatic cancellation, the line saying when an unpaid order will be canceled. It's in the email only when the order is set to cancel automatically. Nothing else in either email moves.

The invoice cancellation email has Arrange too. Its parts are your logo, the event name, the greeting, What was canceled and the sign-off. Your note for this email goes directly above the sign-off and moves with it, and taking the sign-off out leaves the note. Taking out your logo, the event name, the greeting or the sign-off takes it out of every email that has it. The invoice cancellation email keeps its own order.

The RSVP cancellation email has Arrange too. Its parts are your logo, the event name and What was canceled, which holds the line saying the money went back when someone had paid. Taking out your logo or the event name takes it out of every email that has it. The RSVP cancellation email keeps its own order.

An email works the same way as a page. Select a line, a heading, the code or the button on the preview to go to what writes that part. Selecting the event's name, its date or its venue takes you to the event's own details, which is where an email reads them from.

Send yourself a test

On an email screen, Send me a test above the preview sends the email you're looking at to your own address. It has your draft wording and look, in the language and version the preview shows. Its subject and a line at the top say it's a test. The links in it don't open anything, because the order in it is a sample.

You can send 10 tests an hour.

The preview shows who the email is to and its subject above it. Select the subject to change it.

Words an email only sometimes says

The Words tab lists what the email in front of you says. Several emails have two versions of a line and send one of them. The invitation email greets somebody by name when you gave it a name and says "Hello," when you didn't. The refund email says the money is on its way back to a card or to a PayPal account. The ticket email has one wording for a ticket that still needs answers and another for one that doesn't.

The version the preview isn't showing has a box of its own in the list. Rewording one leaves the other as it was, so check both if you want them to match.

The subject line is always in the list, whichever version the email is showing. It's the one part of an email the preview draws above the message rather than inside it.

Different words for someone with one ticket

Two parts of the order confirmation can say something different to a buyer with one ticket or several: the confirmation line and the extra information.

Open the confirmation line or Extra information with the two arrows, and select the part that is only for one kind of buyer. Then pick one of these under Conditional blocks:

• Someone with one ticket
• Someone with several tickets

That part goes only to that buyer, and the rest goes to everyone. The label on it changes who gets it, and Always show sends it to everyone again. On the Words tab, a line like this shows each part in its box, under Only with one ticket and Only with several tickets. Select the box to open the line in the editor.

Switch the preview between One ticket and Several tickets to see what each buyer gets.

The ticket email has its own Extra information box. It goes with every ticket, so it has no parts for someone with one ticket or several. It can have parts for certain ticket types, below.

The RSVP confirmation email has its own Extra information box too, under the tickets. It can have parts for someone with one ticket or several, the same as the order confirmation's: one ticket is somebody coming alone, and several is somebody bringing guests. Its eye in Arrange is its own, so taking the order confirmation's out leaves this one.

The invitation email's own wording can do the same for an invitation of one place or of several. Its choices are:

• An invitation for one place, shown on the Words tab as Only with one place
• An invitation for several places, shown as Only with several places

Its preview shows an invitation for one person and one guest.

Different words for certain ticket types

Extra information in the order confirmation, the ticket email and the RSVP confirmation email can have parts for the people with certain ticket types, like a list of set-up times for sponsors under a heading everyone gets.

Open Extra information with the two arrows and select the part. Under Conditional blocks, pick a ticket type from Someone with this ticket type.

• In the order confirmation, the part is sent when the order has a ticket of one of those types.
• In the ticket email, it's sent when that ticket is one of those types.
• In the RSVP confirmation email, it's sent when anyone on the RSVP has a ticket of one of those types.

To give a part to more than one ticket type, select its label and tick the others under For these ticket types. Always show sends it to everyone again. The choices appear once the event has two ticket types or more.

The preview in Customize shows every part, whichever ticket types it's for. So does Send me a test.

If you delete a ticket type, its parts stop naming it. A part that was only for that type is sent to nobody, and its label says Only for a deleted ticket type.

Extra information on one event

The Extra information box and the confirmation line's box show the words that are sent in grey: your account's, or Tito's for the confirmation line. Click in and they are yours to change, so a small change is a small edit. Leave them as they are, or clear the box, and those words are sent. Select ↺ beside the name to go back to them after a change.

To leave the extra information or the confirmation line out of an event's emails, select its eye in Arrange.

A closing line

The order confirmation has a Closing line box on the Words tab, for one last line before your sign-off, like "We can't wait to see you there." It goes directly above Email sign-off, and only in the order confirmation. It starts blank, and a blank box sends nothing. Taking the sign-off out in Arrange takes the closing line out with it.

Bold, italic, bullets and links in an email

These lines in an email can carry bold, italic, bullets and links:

• Extra information on all three emails, Email sign-off and Closing line.
• The opening line of the order confirmation and of the ticket email.
• The opening line of the email about a ticket moved to someone else, and of the reminder about an unfinished order.
• The opening line of the cancellation and RSVP cancellation emails.
• The opening line of the refund email, in all three of its versions.
• The invitation email's own wording, and the wording for somebody who has already accepted.

The two arrows beside the line's name open it in an editor with those four buttons. Insert there has the line's own values, like the event's name or the ticket type, and your event details. Anything you've already typed as {event} opens as a detail you can move and delete as a whole.

In the invitation email's wording, a link can also go to Their invitation, and each person's link opens their own invitation.

Once a line has formatting in it, the Words tab shows what the line says and Edit opens the editor again. Save it without any formatting and it goes back to an ordinary box.

The plain-text version of the email says the same words, with each bullet on its own line and a link's address after its words. Where Tito adds a sentence after a formatted line, like the refund on an RSVP cancellation, it goes on a line of its own.

How emails greet people

Greeting sets how every email to a buyer opens: the order confirmation, the ticket email, reminders, quotes, payment emails, and the refund and cancellation emails. Invitations have a greeting of their own.

Greeting people in German

With Greeting set to Friendly, a German email opens with "Liebe" or "Lieber" and the person's name when we know which one they want. Otherwise it opens with "Hallo". Invitations greet people this way whatever Greeting is set to.

The Neutral and Formal greetings read the same for everybody, and so do emails in other languages.

We never work it out from someone's name. It comes from:

• The person booking. A German booking form asks how to greet them just under their name, and the choices are the three greetings.
• You, on the attendee, buyer and invitation forms in admin, when the event is in German.
• A Form of address column when you import attendees or import invitations.

A title of Frau or Herr in the name counts when nobody has chosen.

How a message looks

Messages you send is one of eleven email screens. It's where Your look comes from, the choice at the top of every message you write. Its parts, each with an eye in Arrange, are different from the rest:

• Banner, a picture across the top. The picture is the event's banner, or the Email banner on the Look tab once you add one. When the banner is shown with the title over it, the message shows it that way too, with your logo and the title on the picture. See Put a title over your banner.
• Your logo, which is on every email.
• Event name, the title line. Switch it off and a message goes out as a plain letter.
• Date and time, Venue name and Street address each have their own eye, and all three start out of the message. Turn on the ones that help.
• Your account’s name, a line at the foot saying who the message is from. It starts on.

You can take out any part of the frame around a message, your own name at the foot included. A message has no Sign-off line, so put your closing at the end of the message itself.

Arrange, under the preview next to Add content, moves the parts of a message: your logo, the event name, the date line and the message itself. The banner stays at the top and your account’s name at the foot. A message keeps its own order, separate from the invitation emails.

The invitation emails

Four of the email screens are for people you invite. They're in the list when How they book is Accepts an invitation. The guests a portal invites get the first three, so those are also in the list for Claims from a portal.

• Invitation email is what you send to ask them.
• RSVP confirmation email goes out once somebody has accepted, whether their invitation is free or paid. It lists who’s going, with a link back to their RSVP. With one place, it includes that person’s QR code. With guests, it includes one QR code for them all when The booker manages the whole order is on, the same as an order confirmation, unless the guests paid in separate orders. Otherwise it says that each guest gets their own email with their code. When the invitation has room for more guests, it says how many they can still bring.
• RSVP cancellation email goes out when an RSVP is taken back.
• Extra-place email goes out when you give an accepted invitation room for somebody else.

A guest named on an invitation with their own email address gets the Ticket email, with their own QR code, the same as somebody named on an order. When The booker manages the whole order is on, guests get no email of their own, and the person who accepted gets one QR code for everybody.

You write an invitation's Subject and Message body on the send screen, so those boxes aren't here. The Invitation email screen holds the wording around them: the greeting at the top, the button to accept, and the note under it about the link being personal. It also holds the wording a batch send uses, since a batch goes out without a send screen to write on.

That wording is one line for every invitation. Under it, each invitation says how many places it's for, like "This invitation is for 1 place." or "This invitation is for you and up to 3 guests." That line changes from one person to the next, so it has no box. It also goes under a message you write on the send screen.

If you had written different words for invitations of one place and of several, the one box holds both, each part marked for the invitations it goes to.

When the preview shows somebody who Accepts an invitation, the page they reach after accepting is called RSVP page in the list of screens.

The screen has two buttons because the email has two destinations. Somebody who hasn't answered yet gets a button to view their invitation.

Somebody who has already accepted gets a button to view their RSVP, and a subject and opening line of their own, written for somebody who has already said yes.

The greeting, and Greeting with a name, appear on the email that approves a ticket request, and on the extra-place email. Changing one changes all three.

In German, Greeting with a name, feminine form and Greeting with a name, masculine form are the greeting for somebody greeted with "Liebe" or "Lieber". Leave one empty and those people get Greeting with a name, in your wording if you changed it.

The invitation and extra-place emails have the same parts as messages: the banner, your logo, the event name, the date and venue lines, and your account’s name at the foot.

Arrange, under the preview next to Add content, lets you move and take out the parts of the invitation and extra-place emails, the greeting, the button and the note about the link included. Drag a part by its handle, or use its arrows, to move it. The banner stays at the top and your account’s name at the foot. The date, venue and address move together as one line, and each has its own eye. Select the eye on a part to take it out, and again to put it back.

Each email keeps its own order. When a part is in more than one email, Arrange asks whether to take it out of this email only or all of them. Arrange works in your account’s Customize and in an event’s, and an event’s choice overrides the account’s. The email that approves a ticket request follows the invitation email.

Words on the invoice and the receipts

The invoice, the receipt and the refund receipt each have a screen. The invoice is with the invoice emails under Paying by invoice, and the refund receipt is with the refund email under Refunds. A paid order gets the receipt, and an order waiting for a bank transfer gets the invoice. Every label on them is a box in the Words tab, the heading at the top of each document included.

Rename the receipt's heading, for example to Tax invoice, and the PDF attached to the confirmation email uses the new name. The Download receipt button has its own box on the order page screen.

The rest of a document comes from elsewhere, and the preview says where. Select your business name or your address and it takes you to Account settings then Invoicing. Select a line and it takes you to the ticket type or the item that line is for.

The buyer's name, their address, the order reference and the invoice number come from the order itself, so selecting them does nothing. So does the line asking a buyer to pay by a date, because that line has the date in it.

The thank-you on the receipt has a switch. Turn it off and the receipt ends at the total, which is what you want when your receipts go to a finance office. The band across the top still says it's paid.

At the bottom is a line of your own at the foot of each document, for example who to ask about payment. The invoice, the receipt and the refund receipt each have one. It's empty until you write one, and its switch takes it off the document while keeping your wording.

The printed ticket

Attendees get a PDF of their ticket from Download ticket (PDF) on their ticket page. Each ticket fills one A4 page. Where a PDF can't be made, the button is Print / save as PDF and opens the ticket to print from the browser.

Its screen is Printed ticket, under Before the event. On the Look tab, Documents has the ticket's background, text, lines and font. The invoice and the receipts use the same four, so a change here changes every document.

On the ticket, at the top of the Words tab, has a switch for each part the ticket can leave out: your logo, when and where, the ticket type, their name, and their job title and company. The logo is the one on your event page. A name is only printed once somebody is named on the ticket, with their job title and company under it.

Always shown lists the ticket reference and the QR code. They have no switch here. The reference is always printed, and the QR code is too unless its ticket type has it turned off. The QR code is black on white whatever colors you pick, so it scans.

More details adds what you know about each attendee to their ticket: an attendee field, an offering, or their answer to a question. Select + Add to the ticket and pick one from the list. They print under the ticket type and name, two to a row, in the order of the list. Drag a row by its handle to move it, or press the up or down arrow on the handle.

Each ticket prints its own attendee's details, and anything left blank for them is left off, name and all. A workshop prints the option they picked, with its time and room under it. An add-on prints Yes when the attendee has it. The list offers fields your attendees can see, offerings that aren't donations, and the questions you ask each attendee, apart from tickboxes.

At the bottom is a line of your own at the foot of the ticket. It's empty until you write one, and its switch takes it off the ticket while keeping your wording. A very long line can make a ticket run onto a second page. When it does, Customize tells you under the box, and the preview shows roughly where the pages break.

To send the printed ticket with the order confirmation and the ticket email, switch on Attach the ticket as a PDF under In this email on either email's screen. One switch covers both emails.

Editing wording

• The boxes run in the same order as the page, top to bottom. Find the words on the preview, then find them the same distance down the panel.
• You can also start from the page. Point at anything on the preview, a button or a link included, and a label says where it comes from. Select it to go to the control that changes it. Words the panel doesn’t list open in the search.
• Leave a box empty and it uses Tito's wording. The gray text in the box shows exactly what that will be. The curved arrow beside a box's name puts it back.
• Type { in a box to add something Tito fills in, such as the event's name or one of your event details. In the ticket email's opening line, the list also has the ticket type. The line under the box says what each one becomes.
• Notes, intros and secondary headings have a switch beside them. Turn it off to hide that element. Your wording is kept.
• The search box at the top of the Words tab, on every screen, searches every screen and every email at once, your own wording included. Type what someone would read, like "at the door" or "refunded". While a search is running the panel shows the matches and Back to this screen. Each result says which screens it’s shown on. Select a screen’s name to go there.
• A word is stored once, so changing it changes every place it's used in that language. A box marked Shared is used on other pages too. Click into it to see which pages it changes.
• On an email, How the email ends comes after the email's own wording. It has the extra information and the sign-off, and on the order confirmation the closing line too.
• The rest of what a screen offers is in one card at the foot of the tab, More on this screen. It has dates and times, the price labels, what comes from your event and account, and what changes every screen. When a screen has only one of those, the card is named after it.
• Each screen lists the wording its preview is showing, and each line is named by what it says. A page says more in other states, such as a refunded order, and has lines the preview doesn't show, like the words a screen reader hears. The end of the list says how many more lines aren't listed. Search for a line finds one. Below it, Download all your wording gets every line in the wording spreadsheet, and Upload your new wording applies your changes.

Editing your event and account

From your event and account, in the card at the foot of the Words tab, lists what the screen shows from your event and account, such as the event's name, its date and time, its venue, its street address and its description. The card starts shut, and selecting one of those on the preview opens it at that row. Edit beside one of those changes it without leaving the page you're looking at. A change shows on every screen that uses it.

Select a ticket type or an add-on on the preview to change its name and description in a panel over the preview. Select a workshop and Customize asks before taking you to its page, where its times are. On an event that sells tickets first, Choose a workshop, under Event page, shows the step where buyers pick one. Price, limits and more in the panel goes to its own page for everything else.

The account name, business details, audiences and questions have pages of their own, and so do ticket types and offerings in the list, so Edit on one of those rows asks first before taking you there. Leave Customize goes and Cancel stays.

Questions on a form

Select a question on the preview to change its wording and its description in a panel over the preview. A question is the same wherever it’s asked, so the change shows on every form and ticket that uses it.

Choices, who it’s asked of, required and more in the panel goes to the question’s own page. Which questions a form asks is set on the event’s Questions page. See Attach a question.

Pages that aren't about one event

The account-level studio has a group called Across your account. These pages belong to the whole account rather than to the event in the picker, and they use the same look your events are based on.

• Front page is your list of events. It appears when your front page is set to show that list. Point your front page at an event or at a page you wrote and this screen goes, because your front page is then one of those.
• Series page is what a grouping of events shows. It appears once you have a listed series with something on it.
• Buyer sign-in, Sign-in link sent and Buyer account are the pages someone sees when they sign in to look at their own orders and quotes.
• Your details asks a new customer for their name and organization after they use their sign-in link.

Wording here is stored the same way as everywhere else, so a word you change on one of these pages changes it wherever else it appears.

Good to know

• Every email about an event takes the page background, card background, accent color, logo, button colors, button shape and corner radius from the Look tab. The text is dark or light, whichever is easier to read on your card background. Your logo appears on your card color, the way it does on your event page, and a button the same color as the card gets a thin outline. If your accent color would be hard to read on the card, it's darkened just enough to stay legible. Button colors are used exactly as you set them. The code itself is always black on white, so it scans.
• When someone reads mail in dark mode, Apple Mail and the Outlook apps show your emails dark, with light text. If your card background is already dark, they show your own colors. Buttons keep your colors, a logo on a light card gets a small white panel behind it, and the ticket code stays black on white. Other mail apps show your emails the way they always have. On an email screen, Dark mode in the toolbar shows you the dark version.
• The account-level studio previews against one of your events. The picker above the preview changes which one. You're editing the account's defaults either way.
• Opening the account-level studio needs the account's settings-management capability. Opening it for one event needs that event's own capabilities.